Effects of COVID-19 on hotel marketing and management: a perspective article

Purpose This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector. Design/methodology/approach This paper is based on an overview of the relevant literature on hot...

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Veröffentlicht in:International journal of contemporary hospitality management Jg. 32; H. 8; S. 2563 - 2573
Hauptverfasser: Jiang, Yangyang, Wen, Jun
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Bradford Emerald Publishing Limited 04.08.2020
Emerald Group Publishing Limited
Schlagworte:
Artificial intelligence
Coronaviruses
COVID-19
Disaster recovery
Disease transmission
Employees
Epidemics
Hospitality industry
Hotels & motels
Hygiene
Marketing
Medical research
Pandemics
Public health
Researchers
Robotics
Robots
Severe acute respiratory syndrome
Tourism
Travel
Japan
Artificial intelligence and robotics
COVID-19 pandemic
Hygiene and cleanliness
Health and health care
Hotel management
ISSN:0959-6119, 1757-1049
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Zusammenfassung:Purpose This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector. Design/methodology/approach This paper is based on an overview of the relevant literature on hotel marketing and management and the hotel guest behavior. The authors also investigated hospitality service trends to propose a research agenda. Findings This paper presents a research agenda from three dimensions – artificial intelligence (AI) and robotics, hygiene and cleanliness and health and health care. First, different types of AI (mechanical, thinking and feeling) might open up distinct research streams at the intersection of health crises and hotel management, in light of the COVID-19 pandemic. Additionally, this paper recommends that researchers move beyond typical perspectives on the antecedents and outcomes of hotel hygiene and cleanliness to delve into guests’ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the health-care sector. Practical implications The recommended research areas are intended to advance the knowledge base to help hotels recover from the COVID-19 pandemic. The suggested research streams are expected to provide actionable insights to promote the development and sustainability of the hotel sector. Originality/value This paper appears to be a frontier study, critically examining possible effects of the COVID-19 pandemic on hotel marketing and management practices and how hoteliers may respond to such challenges to recover after this pandemic.
Bibliographie:SourceType-Scholarly Journals-1
content type line 14
ObjectType-Editorial-2
ObjectType-Commentary-1
ISSN:0959-6119
1757-1049
DOI:10.1108/IJCHM-03-2020-0237