Driving or driven by others? A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

Digitalization transforms how actors conduct activities and exchange resources in business networks. Data-driven start-ups are key actors in this transformation as they are often the first to commercialize novel digital technologies and influence business networks through their strategizing. Extant...

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Bibliographic Details

Published in:	Industrial marketing management Vol. 102; pp. 381 - 402
Main Authors:	Mosch, Philipp, Winkler, Corinna, Eggert, Curd-Georg, Schumann, Jan H., Obermaier, Robert, Ulaga, Wolfgang
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.04.2022
Subjects:	Business networks Case study research Data-driven start-ups Digitalization IMP Strategizing Data-driven start-ups Digitalization Case study research IMP Business networks Strategizing
ISSN:	0019-8501
Online Access:	Get full text
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