Examining the Moderating Role of Brand Loyalty among Consumers of Technology Products

The long-term survival of a company depends on its economic sustainability. It costs several times more to acquire new customers than retain current ones, and loyal customers spend more than new ones. Unfortunately, consumers are increasingly becoming less loyal to brands/products than before. Unear...

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Vydané v:	Sustainability Ročník 12; číslo 23; s. 9967
Hlavní autori:	Ramachandran, Sunder, Balasubramanian, Sreejith
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Basel MDPI AG 01.12.2020
Predmet:	Attitudes Brand loyalty Marketing Smartphones Structural equation modeling Sustainability
ISSN:	2071-1050, 2071-1050
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