Examining the Moderating Role of Brand Loyalty among Consumers of Technology Products

The long-term survival of a company depends on its economic sustainability. It costs several times more to acquire new customers than retain current ones, and loyal customers spend more than new ones. Unfortunately, consumers are increasingly becoming less loyal to brands/products than before. Unear...

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Bibliographic Details

Published in:	Sustainability Vol. 12; no. 23; p. 9967
Main Authors:	Ramachandran, Sunder, Balasubramanian, Sreejith
Format:	Journal Article
Language:	English
Published:	Basel MDPI AG 01.12.2020
Subjects:	Attitudes Brand loyalty Marketing Smartphones Structural equation modeling Sustainability
ISSN:	2071-1050, 2071-1050
Online Access:	Get full text
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