Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguish...

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Vydané v:	Cyberpsychology Ročník 19; číslo 2
Hlavní autori:	Saumer, Melanie, Neureiter, Ariadne, Varga, Édua Mária, Gataric, Veronika, Liu, Chelsea Yupu, Matthes, Jörg
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Masaryk University 01.01.2025
Predmet:	CGI influencers health communication PSI social media virtual influencers
ISSN:	1802-7962, 1802-7962
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