Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior

Amazon, the leader in the e‐retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon Prime membership. Nonetheless, shoppers' behavior and attitudes in similar programs are yet to be researched. Accordingly, this study aims...

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Veröffentlicht in:	Journal of consumer behaviour Jg. 20; H. 6; S. 1497 - 1507
Hauptverfasser:	Ramadan, Zahy, Farah, Maya F., Bou Saada, Rana
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	London Wiley Subscription Services, Inc 01.11.2021
Schlagworte:	Attitudes Behavior Consumer behavior Consumers Control Impulse buying Impulsivity Locus of control Membership Researcher subject relations Respondents Retail industry Retailing Self concept Self control Sense of control Shopping
ISSN:	1472-0817, 1479-1838
Online-Zugang:	Volltext
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