The TV advertisements scheduling problem

A TV channel has a single advertisement break of duration h and a convex continuous function f : [ 0 , h ] → R + representing the TV rating points within the advertisement break. Given n TV advertisements of different durations p j that sum up to h , and willingness to pay coefficients w j , the obj...

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Bibliographic Details
Published in:Optimization letters Vol. 13; no. 1; pp. 81 - 94
Main Authors: Díaz-Núñez, Fabián, Halman, Nir, Vásquez, Óscar C.
Format: Journal Article
Language:English
Published: Berlin/Heidelberg Springer Berlin Heidelberg 08.02.2019
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ISSN:1862-4472, 1862-4480
Online Access:Get full text
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