The TV advertisements scheduling problem
A TV channel has a single advertisement break of duration h and a convex continuous function f : [ 0 , h ] → R + representing the TV rating points within the advertisement break. Given n TV advertisements of different durations p j that sum up to h , and willingness to pay coefficients w j , the obj...
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| Published in: | Optimization letters Vol. 13; no. 1; pp. 81 - 94 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Berlin/Heidelberg
Springer Berlin Heidelberg
08.02.2019
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| Subjects: | |
| ISSN: | 1862-4472, 1862-4480 |
| Online Access: | Get full text |
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