E-Commerce Performance. Shopping Cart Key Performance Indicators

In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business performance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subjec...

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Bibliographic Details
Published in:Informatica Economica Vol. 20; no. 1/2016; pp. 62 - 71
Main Authors: MUNTEAN, Mihaela I., TARNAVEANU, Diana, ION, Ana Raluca
Format: Journal Article
Language:English
Published: Bucharest INFOREC Association 01.01.2016
Inforec Association
Subjects:
ISSN:1453-1305, 1842-8088
Online Access:Get full text
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