E-Commerce Performance. Shopping Cart Key Performance Indicators

In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business performance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subjec...

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Vydáno v:Informatica Economica Ročník 20; číslo 1/2016; s. 62 - 71
Hlavní autoři: MUNTEAN, Mihaela I., TARNAVEANU, Diana, ION, Ana Raluca
Médium: Journal Article
Jazyk:angličtina
Vydáno: Bucharest INFOREC Association 01.01.2016
Inforec Association
Témata:
Business
Business metrics
Carts
Corporate profits
E-Commerce
Economics
Electronic commerce
Indicators
Internet
KPI
Objectives
Performance management
Purchasing
Shopping
Shopping Cart
Shopping carts
Simulation
Success
Websites
ISSN:1453-1305, 1842-8088
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Shrnutí:In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business performance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subject of our debate. The theoretical approach is sustained by a case study, an e-shop implemented using PHP and MySQL, for simulating main business processes within the considered performance framework. Our approach opens a perspective for future research using additional indicators in order to properly evaluate the global performance of any e-shop.
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ISSN:1453-1305
1842-8088
DOI:10.12948/issn14531305/20.1.2016.06