Let’s get personal: Which elements elicit perceived personalization in social media advertising?

•To elicit perceived personalization it is best to use interests, location or age.•Gender, life-events or friend referrals elicit less perceived personalization.•Results remain stable across product perceptions.•Results remain stable across socio-demographic characteristics. On social networking sit...

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Bibliographic Details

Published in:	Electronic commerce research and applications Vol. 55; p. 101183
Main Authors:	De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick
Format:	Journal Article
Language:	English
Published:	Elsevier B.V 01.09.2022
Subjects:	Advertising Conjoint analysis Personalization Social networking sites Social networking sites Personalization Conjoint analysis Advertising
ISSN:	1567-4223
Online Access:	Get full text
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