Guest editorial: Opportunities and challenges at the crossroads of communication and services

First of all, society has changed such that communicating services for societal well-being issues has become increasingly important. [...]new actors have entered the service ecosystem, with new communication challenges and opportunities. [...]as a consequence of these developments, new types of serv...

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Bibliographic Details
Published in:International journal of service industry management Vol. 33; no. 4/5; pp. 497 - 506
Main Authors: Lievens, Annouk, Neijens, Peter, De Pelsmacker, Patrick
Format: Journal Article
Language:English
Published: Bingley Emerald Publishing Limited 08.07.2022
Emerald Group Publishing Limited
Subjects:
Activism
Business communications
Consumers
Customer services
Ecosystems
Environmental economics
Management
Public relations
Service industries
Social activism
Social change
Social networks
Stakeholders
Value creation
ISSN:1757-5818, 1757-5826
Online Access:Get full text
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Summary:First of all, society has changed such that communicating services for societal well-being issues has become increasingly important. [...]new actors have entered the service ecosystem, with new communication challenges and opportunities. [...]as a consequence of these developments, new types of services-customers interactions have emerged. [...]the papers focus on the co-creation of economic, social and environmental value in service ecosystems, wicked problems and the role of public relations, social activism in transformative service research, social media communication and crisis communication.
Bibliography:SourceType-Scholarly Journals-1
content type line 14
ObjectType-Editorial-2
ObjectType-Commentary-1
ISSN:1757-5818
1757-5826
DOI:10.1108/JOSM-07-2022-489