Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program

The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions re...

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Veröffentlicht in:	Business Ethics and Leadership Jg. 5; H. 2; S. 107 - 121
Hauptverfasser:	Anima Karmakar, Md. Nur-Al-Ahad, Tanvir Hyder
Format:	Journal Article
Sprache:	Englisch Japanisch
Veröffentlicht:	Academic Research and Publishing U.G 01.01.2021
Schlagworte:	bangladesh media brand recall consumer awareness product placement Бангладеш СМИ відкликання бренду ЗМІ Бангладеш осведомленность потребителей отзыв бренда поінформованість споживачів продакт-плейсмент размещение продукта
ISSN:	2520-6761, 2520-6311
Online-Zugang:	Volltext
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