A bi-level mixed integer non-linear programming model to solve the billboard location problem in cities

A bi-level optimization model is proposed for locating billboards on road network links in cities. Since billboard locations are largely driven by the flow on the underlying network, factors that impact traffic considerations of users are accounted for, including link congestion and road link pricin...

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Bibliographic Details
Published in:	International journal of construction management Vol. 25; no. 16; pp. 1929 - 1937
Main Authors:	Hammad, Ahmed W. A., Tam, Vivian W. Y., Haddad, Assed N.
Format:	Journal Article
Language:	English
Published:	Taylor & Francis 10.12.2025
Subjects:	bi-level programming Billboard location problem mixed integer programming road pricing
ISSN:	1562-3599, 2331-2327
Online Access:	Get full text
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