Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases

The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion. This article presents the findings of a comparative analysis of discursive strategies and tactics employed in advertising campaigns for the...

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Veröffentlicht in:	Nauc̆nyj dialog (Online) Jg. 14; H. 4; S. 231 - 247
Hauptverfasser:	Donskova, Yu. V., Kurilova, A. D., Zhang, Yu
Format:	Journal Article
Sprache:	Russisch
Veröffentlicht:	Tsentr nauchnykh i obrazovatelnykh proektov 30.05.2025
Schlagworte:	cancer prevention medical discourse oncology social advertising speech strategies speech tactics
ISSN:	2225-756X, 2227-1295
Online-Zugang:	Volltext
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