Representation of the “Quality” Category in the Advertising Text of the Turn of the 20th Century (Based on Ural Press)

This article considers the features of the representation of the category of “quality” in advertising texts at the turn of the twentieth century. The author refers to daily and weekly regional periodicals of the time: Ural’skaia Zhizn’, Ural’skij Listok, Ekaterinburgskaia Nedelia, Delovoi Korrespond...

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Bibliographic Details
Published in:	Izvestiâ Uralʹskogo federalʹnogo universiteta. Seriâ 2, Gumanitarnye nauki Vol. 25; no. 2; pp. 211 - 225
Main Author:	Rozhkova, Polina A.
Format:	Journal Article
Language:	English
Published:	Ural Federal University Press 01.01.2023
Subjects:	качество товара рекламный дискурс рекламный текст речевое взаимодействие речевое воздействие речевые тактики рубеж xix–xx вв тенденции в развитии рекламы
ISSN:	2227-2283, 2587-6929
Online Access:	Get full text
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