Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating Factor

This paper attempts to model the causal effect that consumers' perception of choice criteria used to determine supermarket patronage has on the levels of perceived satisfaction with a preferred store. A factor analysis was used to determine distinct constructs regarding choice behaviour and a r...

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Vydané v:	Journal of marketing management Ročník 14; číslo 7; s. 705 - 720
Hlavní autori:	Hutcheson, Graeme D., Moutinho, Luiz
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Helensburgh Taylor & Francis Group 01.10.1998 Helensburgh, Scotland :Westburn Publishers
ISSN:	0267-257X, 1472-1376
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