Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating Factor
This paper attempts to model the causal effect that consumers' perception of choice criteria used to determine supermarket patronage has on the levels of perceived satisfaction with a preferred store. A factor analysis was used to determine distinct constructs regarding choice behaviour and a r...
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| Published in: | Journal of marketing management Vol. 14; no. 7; pp. 705 - 720 |
|---|---|
| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Helensburgh
Taylor & Francis Group
01.10.1998
Helensburgh, Scotland :Westburn Publishers |
| ISSN: | 0267-257X, 1472-1376 |
| Online Access: | Get full text |
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