Nation-branding Opportunities Through Sport Mega-events: Tourism Impact from FIFA World Cup in South Africa 2010 and Qatar 2022

Sport mega-events can be powerful agents in the imaging, re-imaging and branding of places, especially for emerging mega-event host nations. South Africa was the first African country to host the FIFA World Cup in 2010 and is a good case of how nation-branding opportunities were leveraged to showcas...

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Bibliographic Details

Published in:	International Conference on Tourism Research Vol. 7; no. 1; pp. 149 - 156
Main Authors:	Knott, Brendon, Swart, Kamilla, Althawadi, Othman, Zeyad Ali, Yara
Format:	Journal Article Conference Proceeding
Language:	English
Published:	Academic Conferences International Limited 11.03.2024
Subjects:	Apartheid Brand image Diplomacy Media coverage Migrant workers Power Reputation management Soccer Stereotypes Tourism Tournaments & championships South Africa Qatar
ISSN:	2516-3604, 2516-3612, 2516-3612
Online Access:	Get full text
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