Development of an Algorithm for Internet Marketing Strategy Implementation: A Case Study in the EU Hotel and Restaurant Sector

This article is dedicated to the development of an algorithm for the implementation readiness of an Internet marketing information technology strategy within the enterprise context, specifically focusing on the EU market's hotel and restaurant services sector. The research adopts modern quantit...

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Bibliographic Details
Published in:	Ingénierie des systèmes d'Information Vol. 28; no. 6; pp. 1549 - 1556
Main Authors:	Kolisnychenko, Tetiana, Sefikhanova, Kateryna, Kapral, Olha, Karpenko, Vitalii, Sylkin, Oleksandr
Format:	Journal Article
Language:	English
Published:	Edmonton International Information and Engineering Technology Association (IIETA) 01.12.2023
Subjects:	Advertising expenditures Algorithms Artificial intelligence Business models Competition Consumers Cost control Decision making Hotels Information technology Internet Market entry Market strategy Marketing Online advertising Questionnaires Regression models Restaurants Sales Software utilities Statistical analysis Statistical methods Technology
ISSN:	1633-1311, 2116-7125
Online Access:	Get full text
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