Translation and Communication. The Influence of Culture and Context in Danish and British Sales Brochures

Using a framework of culture and context, the present case study compares the English language version of a standardized sales brochure, produced in Denmark, to a culturally adapted brochure made especially for the British market. First, the analysis demon-strates the influence of cultural contexts...

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Bibliographic Details

Published in:	Hermes (Århus, Denmark) Vol. 12; no. 23; pp. 77 - 92
Main Author:	Norlyk, Birgitte
Format:	Journal Article
Language:	English
Published:	Aarhus University, Faculty of Arts, School of Communication and Culture 22.02.2017 Aarhus University
ISSN:	0904-1699, 1903-1785
Online Access:	Get full text
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