Translation and Communication. The Influence of Culture and Context in Danish and British Sales Brochures
Using a framework of culture and context, the present case study compares the English language version of a standardized sales brochure, produced in Denmark, to a culturally adapted brochure made especially for the British market. First, the analysis demon-strates the influence of cultural contexts...
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| Vydáno v: | Hermes (Århus, Denmark) Ročník 12; číslo 23; s. 77 - 92 |
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| Hlavní autor: | |
| Médium: | Journal Article |
| Jazyk: | angličtina |
| Vydáno: |
Aarhus University, Faculty of Arts, School of Communication and Culture
22.02.2017
Aarhus University |
| ISSN: | 0904-1699, 1903-1785 |
| On-line přístup: | Získat plný text |
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| Shrnutí: | Using a framework of culture and context, the present case study compares the English language version of a standardized sales brochure, produced in Denmark, to a culturally adapted brochure made especially for the British market. First, the analysis demon-strates the influence of cultural contexts on the concept of appropriate product settings. Second, the analysis illustrates how differences in coding and decoding processes influ-ence the stylistics of product descriptions and the choice of selling points in Denmark and in Britain. |
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| ISSN: | 0904-1699 1903-1785 |
| DOI: | 10.7146/hjlcb.v12i23.25550 |