Translation and Communication. The Influence of Culture and Context in Danish and British Sales Brochures

Using a framework of culture and context, the present case study compares the English language version of a standardized sales brochure, produced in Denmark, to a culturally adapted brochure made especially for the British market. First, the analysis demon-strates the influence of cultural contexts...

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Veröffentlicht in:	Hermes (Århus, Denmark) Jg. 12; H. 23; S. 77 - 92
1. Verfasser:	Norlyk, Birgitte
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Aarhus University, Faculty of Arts, School of Communication and Culture 22.02.2017 Aarhus University
ISSN:	0904-1699, 1903-1785
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Using a framework of culture and context, the present case study compares the English language version of a standardized sales brochure, produced in Denmark, to a culturally adapted brochure made especially for the British market. First, the analysis demon-strates the influence of cultural contexts on the concept of appropriate product settings. Second, the analysis illustrates how differences in coding and decoding processes influ-ence the stylistics of product descriptions and the choice of selling points in Denmark and in Britain.
ISSN:	0904-1699 1903-1785
DOI:	10.7146/hjlcb.v12i23.25550