Down the Victorian data mine

Abstract We tend to think of data mining as having originated in the late twentieth century, prompted in large part by e-commerce. But, here, James Hanley and Elizabeth Turner tell the story of an eighteenth-century customer loyalty programme later “quarried” for a 1884 article whose statistical ing...

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Bibliographic Details
Published in:Significance (Oxford, England) Vol. 21; no. 1; pp. 20 - 23
Main Authors: Hanley, James, Turner, Elizabeth
Format: Journal Article
Language:English
Published: US Oxford University Press 01.03.2024
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ISSN:1740-9705, 1740-9713
Online Access:Get full text
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Summary:Abstract We tend to think of data mining as having originated in the late twentieth century, prompted in large part by e-commerce. But, here, James Hanley and Elizabeth Turner tell the story of an eighteenth-century customer loyalty programme later “quarried” for a 1884 article whose statistical ingenuity and overreach won it international media reaction
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ISSN:1740-9705
1740-9713
DOI:10.1093/jrssig/qmae008