Down the Victorian data mine
Abstract We tend to think of data mining as having originated in the late twentieth century, prompted in large part by e-commerce. But, here, James Hanley and Elizabeth Turner tell the story of an eighteenth-century customer loyalty programme later “quarried” for a 1884 article whose statistical ing...
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| Published in: | Significance (Oxford, England) Vol. 21; no. 1; pp. 20 - 23 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
US
Oxford University Press
01.03.2024
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| Subjects: | |
| ISSN: | 1740-9705, 1740-9713 |
| Online Access: | Get full text |
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| Summary: | Abstract
We tend to think of data mining as having originated in the late twentieth century, prompted in large part by e-commerce. But, here, James Hanley and Elizabeth Turner tell the story of an eighteenth-century customer loyalty programme later “quarried” for a 1884 article whose statistical ingenuity and overreach won it international media reaction |
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| Bibliography: | ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 |
| ISSN: | 1740-9705 1740-9713 |
| DOI: | 10.1093/jrssig/qmae008 |