Down the Victorian data mine
Abstract We tend to think of data mining as having originated in the late twentieth century, prompted in large part by e-commerce. But, here, James Hanley and Elizabeth Turner tell the story of an eighteenth-century customer loyalty programme later “quarried” for a 1884 article whose statistical ing...
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| Vydáno v: | Significance (Oxford, England) Ročník 21; číslo 1; s. 20 - 23 |
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| Hlavní autoři: | , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
| Vydáno: |
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Oxford University Press
01.03.2024
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| Témata: | |
| ISSN: | 1740-9705, 1740-9713 |
| On-line přístup: | Získat plný text |
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| Shrnutí: | Abstract
We tend to think of data mining as having originated in the late twentieth century, prompted in large part by e-commerce. But, here, James Hanley and Elizabeth Turner tell the story of an eighteenth-century customer loyalty programme later “quarried” for a 1884 article whose statistical ingenuity and overreach won it international media reaction |
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| Bibliografie: | ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 |
| ISSN: | 1740-9705 1740-9713 |
| DOI: | 10.1093/jrssig/qmae008 |