The impact of the General Data Protection Regulation (GDPR) on online tracking

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Bibliographic Details
Published in:International journal of research in marketing
Main Authors: Miller, Klaus M., Lukic, Karlo, Skiera, Bernd
Format: Journal Article
Language:English
Published: 01.03.2025
ISSN:0167-8116
Online Access:Get full text
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Description
ISSN:0167-8116
DOI:10.1016/j.ijresmar.2025.03.002