THE INFLUENTIAL POWER AND THE IMPORTANCE OF MUSIC IN ADVERTISING AND MARKETING

Music is related to the spiritual state of the ones who listen or create it, so it is a kind of reflection of the state of mind, humour and the human feelings. Music is powerful and has a multifaceted influence on everyday life. It, among other things, is also an important part of television adverti...

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Vydáno v:Journal of life economics Ročník 7; číslo 1; s. 17 - 28
Hlavní autoři: Morina, Shemsi, ÇUPI, Bajram
Médium: Journal Article
Jazyk:angličtina
Vydáno: İstanbul Rating Academy 01.01.2020
Holistence Publications
Témata:
Advertisements
Advertising
Advertising agencies
Commercials
Consumer behavior
Consumers
Customers
Emotions
Everyday life
Humor
İktisat & İşletme & Finans
Marketing
Marketing / Advertising
Music
Polls & surveys
Power
Quality
Television
Television advertising
Tourism
Çanakkale
Türkiye
Kosovo
Peja Kosovo
information
emotional power
Music
commercials
ISSN:2148-4139, 2148-4139
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Popis
Shrnutí:Music is related to the spiritual state of the ones who listen or create it, so it is a kind of reflection of the state of mind, humour and the human feelings. Music is powerful and has a multifaceted influence on everyday life. It, among other things, is also an important part of television advertising. The purpose of advertising is known to be for perusading costumer in product quality, but to achieve this effect, music should be well combined with the right advertisement.It is significant for consumers to understand the advertising message, where the link to an emotional level can lead directly to the purchase. So, the best commercials are those that have both major effects: information and emotional power. This study was conducted through site work, surveying some of the managers of the largest commercial companies in Peja and their customers as well. The purpose of the survey was to determine the importance of music in advertising and its impact on consumers.
Bibliografie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:2148-4139
2148-4139
DOI:10.15637/jlecon.7.002