Follow-the-Sun is it really a strategy from the perspective of strategic management?

The article is a response to an issue, raised by Beulen (2012), related to time zone and strategy which have not been fused together in management or the outsourcing literature. "There has been some theoretical thinking on the impact of time zones on scheduling, but not on strategy" (Carme...

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Bibliographic Details
Published in:Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu Vol. 65; no. 2; pp. 138 - 149
Main Author: Serwiński, Marcin
Format: Journal Article
Language:English
Published: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu 2021
ISSN:1899-3192, 2392-0041
Online Access:Get full text
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Summary:The article is a response to an issue, raised by Beulen (2012), related to time zone and strategy which have not been fused together in management or the outsourcing literature. "There has been some theoretical thinking on the impact of time zones on scheduling, but not on strategy" (Carmel, 2012, p. 2). The subject of the analysis is the Follow-the-Sun (FTS) strategy, which is the hardest among those taking advantage of time zone differences (cf. (Carmel & Espinosa, 2011, p. 58). The strategy's main objective is to further increase the pace of R&D work by using project teams dispersed in distant time zones and therefore capable of ensuring a 24-hour work cycle without the need to work at night (Serwiński, 2019a, p. 1). In turn, the main goal of the paper is to present a specific proposal for classifying the FTS strategy in strategic management.(original abstract)
ISSN:1899-3192
2392-0041
DOI:10.15611/pn.2021.2.10