The Multivariate Social Scientist
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...
Saved in:
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
United Kingdom
SAGE Publications
1999
SAGE Publications, Ltd |
| Subjects: | |
| ISBN: | 0857021907, 9780857021908, 9780761952015, 0761952012 |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Introduction -- Data Screening -- Ordinary Least-Squares Regression -- Logistic Regression -- Loglinear Analysis -- Factor Analysis -- Conclusion