The Multivariate Social Scientist
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
United Kingdom
SAGE Publications
1999
SAGE Publications, Ltd |
| Témata: | |
| ISBN: | 0857021907, 9780857021908, 9780761952015, 0761952012 |
| On-line přístup: | Získat plný text |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
Obsah:
- Introduction -- Data Screening -- Ordinary Least-Squares Regression -- Logistic Regression -- Loglinear Analysis -- Factor Analysis -- Conclusion