The Multivariate Social Scientist
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...
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| Hlavný autor: | |
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| Médium: | E-kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
United Kingdom
SAGE Publications
1999
SAGE Publications, Ltd |
| Predmet: | |
| ISBN: | 0857021907, 9780857021908, 9780761952015, 0761952012 |
| On-line prístup: | Získať plný text |
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| Shrnutí: | Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. |
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| ISBN: | 0857021907 9780857021908 9780761952015 0761952012 |
| DOI: | 10.4135/9780857028075 |