An Examination of the Current Rating System used in Mobile App Stores

Unlike products on Amazon, mobile apps are continuously evolving with new versions of apps in the app store replacing the old versions at a rapid pace. Nevertheless, many app stores still use the Amazon-style rating system for their hosted apps, where every rating assigned to an app over its entire...

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Vydáno v:IEEE software s. 1
Hlavní autoři: Mojica Ruiz, Israel, Nagappan, Meiyappan, Adams, Bram, Berger, Thorsten, Dienst, Steffen, Hassan, Ahmed
Médium: Journal Article
Jazyk:angličtina
Vydáno: IEEE 16.06.2017
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ISSN:0740-7459
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Shrnutí:Unlike products on Amazon, mobile apps are continuously evolving with new versions of apps in the app store replacing the old versions at a rapid pace. Nevertheless, many app stores still use the Amazon-style rating system for their hosted apps, where every rating assigned to an app over its entire life time is aggregated into one rating that is displayed in the app-store (which we call store-rating). In order to examine if the store-rating of an app is able to capture the changing user satisfaction levels with respect to new versions of the app, we mined the store-ratings of over 10,000 unique mobile apps in the Google Play market, every single day for an entire year. We find that many apps do increase their version-to-version rating, while the store-rating of an app is resilient to fluctuations once an app has gathered a substantial number of raters. Therefore, we conclude that the current store-rating of apps is not dynamic enough to capture the changing user satisfaction levels associated with the evolving nature of apps. This resilience is a major problem that can discourage developers from improving the quality of their app.
ISSN:0740-7459
DOI:10.1109/MS.2017.265094809