РАЗВИТИЕ БРЕНДА КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ НА РЫНКЕ

The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given.

Bibliographic Details

Published in:	International Journal of Innovative Technologies in Economy no. 5(25); pp. 43 - 46
Main Author:	Ниязметова Ёкутхон Ботир
Format:	Journal Article
Language:	English
Published:	RS Global Sp. z O.O 30.09.2019
Subjects:	brand branding process competitiveness product competitiveness stages of brand creation
ISSN:	2412-8368, 2414-1305
Online Access:	Get full text
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