РАЗВИТИЕ БРЕНДА КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ НА РЫНКЕ

The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given.

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Vydáno v:International Journal of Innovative Technologies in Economy číslo 5(25); s. 43 - 46
Hlavní autor: Ниязметова Ёкутхон Ботир
Médium: Journal Article
Jazyk:angličtina
Vydáno: RS Global Sp. z O.O 30.09.2019
Témata:
brand
branding process
competitiveness
product competitiveness
stages of brand creation
ISSN:2412-8368, 2414-1305
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Shrnutí:The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given.
ISSN:2412-8368
2414-1305
DOI:10.31435/rsglobal_ijite/30092019/6669