РАЗВИТИЕ БРЕНДА КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ НА РЫНКЕ
The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given.
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| Vydané v: | International Journal of Innovative Technologies in Economy číslo 5(25); s. 43 - 46 |
|---|---|
| Hlavný autor: | |
| Médium: | Journal Article |
| Jazyk: | English |
| Vydavateľské údaje: |
RS Global Sp. z O.O
30.09.2019
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| Predmet: | |
| ISSN: | 2412-8368, 2414-1305 |
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| Abstract | The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given. |
|---|---|
| AbstractList | The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given. |
| Author | Ниязметова Ёкутхон Ботир |
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| SubjectTerms | brand branding process competitiveness product competitiveness stages of brand creation |
| Title | РАЗВИТИЕ БРЕНДА КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ НА РЫНКЕ |
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