Persuasive Discourse: Metadiscourse Practices in Chinese Live Streaming
In e-commerce live streaming, businesses are increasingly turning to “TikTok short video + live streaming”, which features as a key marketing method. This study attempts to investigate how persuasive discourse is constructed in this genre through metadiscourse practices. By drawing on Hyland’s (2005...
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| Published in: | Vestnik NSU. Series: History and Philology Vol. 24; no. 4; pp. 30 - 41 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
27.05.2025
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| ISSN: | 1818-7919 |
| Online Access: | Get full text |
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