Corporate social responsibility (CSR) of PR in Syrian ang Russian telecommunication companies in crisis. A comparative analytical study on communication activities of MTN and MTC companies

The question of corporate social responsibility of public relations especially in crises continues to be timely, as highlighted by recent controversies on this topic. Coming to terms with cases such as these relies on the task of defining corporate social responsibility, and more broadly figuring ou...

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Vydáno v:Vestnik Rossiĭskogo universiteta druzhby narodov. Serii͡a︡ Literaturovedenie, zhurnalistika Ročník 23; číslo 1; s. 115 - 126
Hlavní autoři: Muzykant, V.L., Mfarrej, F.
Médium: Journal Article
Jazyk:angličtina
Vydáno: Peoples’ Friendship University of Russia (RUDN University) 01.12.2018
Témata:
двухсторонняя асимметричная модель
двухсторонняя симметричная модель
коммуникация с рисками
корпоративная социальная ответственность
модель общественной информации
МТС
общественные отношения
прессагентство
теория социальной ответственности
управление проблемами
четыре модели PR
ISSN:2312-9220, 2312-9247
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Shrnutí:The question of corporate social responsibility of public relations especially in crises continues to be timely, as highlighted by recent controversies on this topic. Coming to terms with cases such as these relies on the task of defining corporate social responsibility, and more broadly figuring out which aspects of the PR’s social responsibility can be feasibly regulated. This study aimed to identify the concept of corporate social responsibilityin crises for the public relations departments of MTN and MTS, and the activities and programs implemented by these two companies to reflect their concept of corporate social responsibility towards their publics and community.
ISSN:2312-9220
2312-9247
DOI:10.22363/2312-9220-2018-23-1-115-126