ANALISIS PERILAKU MASYARAKAT DALAM MEMILIH MEREK HANDPHONE DENGAN MENGGUNAKAN ANALISIS FAKTOR (Studi Kasus Mahasiswa Universitas Udayana)

The purpose of this study is to determine factors that influence consumer’s decisions to choose a brand of mobile phone and to determine the dominant factor influencing consumer’s decision in choosing brand of mobile phone. The method used is factor analysis. Factor analysis is one part of the analy...

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Vydáno v:	E-jurnal matematika Ročník 4; číslo 3; s. 135 - 140
Hlavní autoři:	RANTASARI, SANG AYU PUTRI INDRIA, SUCIPTAWATI, NI LUH PUTU, TASTRAWATI, NI KETUT TARI
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Universitas Udayana 30.08.2015
Témata:	Brand of Mobile Phone Factor Analysis Udayana University Student
ISSN:	2303-1751, 2303-1751
On-line přístup:	Získat plný text
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Popis
Shrnutí:	The purpose of this study is to determine factors that influence consumer’s decisions to choose a brand of mobile phone and to determine the dominant factor influencing consumer’s decision in choosing brand of mobile phone. The method used is factor analysis. Factor analysis is one part of the analysis of several variables that are used to reduce the data, which is a process to summarize a number of independent variables associated with the factors named mapped or grouped into a new variable. The results showed that there are seven factors that influence consumers to choose the brand of mobile phone: the quality factor, brand, features, product durability, shape or model, price, and warranty. While among the seven factors, the quality factor is a dominant factors that affect consumers to choose brand of mobile phone.
ISSN:	2303-1751 2303-1751
DOI:	10.24843/MTK.2015.v04.i03.p101