ANALISIS PERILAKU MASYARAKAT DALAM MEMILIH MEREK HANDPHONE DENGAN MENGGUNAKAN ANALISIS FAKTOR (Studi Kasus Mahasiswa Universitas Udayana)

The purpose of this study is to determine factors that influence consumer’s decisions to choose a brand of mobile phone and to determine the dominant factor influencing consumer’s decision in choosing brand of mobile phone. The method used is factor analysis. Factor analysis is one part of the analy...

Celý popis

Uložené v:

Podrobná bibliografia
Vydané v:	E-jurnal matematika Ročník 4; číslo 3; s. 135 - 140
Hlavní autori:	RANTASARI, SANG AYU PUTRI INDRIA, SUCIPTAWATI, NI LUH PUTU, TASTRAWATI, NI KETUT TARI
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Universitas Udayana 30.08.2015
Predmet:	Brand of Mobile Phone Factor Analysis Udayana University Student
ISSN:	2303-1751, 2303-1751
On-line prístup:	Získať plný text
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!

Popis
Shrnutí:	The purpose of this study is to determine factors that influence consumer’s decisions to choose a brand of mobile phone and to determine the dominant factor influencing consumer’s decision in choosing brand of mobile phone. The method used is factor analysis. Factor analysis is one part of the analysis of several variables that are used to reduce the data, which is a process to summarize a number of independent variables associated with the factors named mapped or grouped into a new variable. The results showed that there are seven factors that influence consumers to choose the brand of mobile phone: the quality factor, brand, features, product durability, shape or model, price, and warranty. While among the seven factors, the quality factor is a dominant factors that affect consumers to choose brand of mobile phone.
ISSN:	2303-1751 2303-1751
DOI:	10.24843/MTK.2015.v04.i03.p101