The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor
This study investigates, from a cognitive perspective, the effectiveness of metaphor use in the communication of tourism print advertising-related messages (visual images). The researcher examines how the use of metaphorical language generates an effective visual image based on Lakoff and Johnson�...
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| Published in: | CaLLs: Journal of Culture, Arts, Literature, and Linguistics Vol. 10; no. 1; pp. 27 - 48 |
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| Main Author: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
Faculty of Cultural Sciences, Universitas Mulawarman
23.08.2024
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| ISSN: | 2460-674X, 2549-7707 |
| Online Access: | Get full text |
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