ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH

Large red chili is a high value horticultural commodity that plays a vital role in meeting Indonesia's food demands, both for domestic consumption and industrial purposes. The high production rate of red chili corresponds with increasing consumer needs, influenced by diverse preferences that sh...

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Bibliographic Details

Published in:	Sepa Vol. 22; no. 2; pp. 141 - 152
Main Authors:	Parhanudin, Idham, Saidah, Zumi
Format:	Journal Article
Language:	English
Published:	Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 29.09.2025
Subjects:	chili conjoint analysis consumer perception preference
ISSN:	1829-9946, 2654-6817
Online Access:	Get full text
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