Comunicazione aziendale e sostenibilità: uno sguardo critico sul green advertising

Green advertising promotes products and services using pro-environmental claims that present for-profit organizations as concerned about environment problems. This article presents evidence from a sociological investigation on the Italian market, based on a sample of 35 commercial advertisements dea...

Celý popis

Podrobná bibliografia

Vydané v:	Cambio (Firenze)
Hlavný autor:	Provenzi, Luna
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Firenze University Press 06.10.2025
Predmet:	corporate communication environmental discourses environmental sustainability green advertising multimodal critical discourse analysis
ISSN:	2239-1118, 2239-1118
On-line prístup:	Získať plný text
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!