Comunicazione aziendale e sostenibilità: uno sguardo critico sul green advertising

Green advertising promotes products and services using pro-environmental claims that present for-profit organizations as concerned about environment problems. This article presents evidence from a sociological investigation on the Italian market, based on a sample of 35 commercial advertisements dea...

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Bibliographic Details

Published in:	Cambio (Firenze)
Main Author:	Provenzi, Luna
Format:	Journal Article
Language:	English
Published:	Firenze University Press 06.10.2025
Subjects:	corporate communication environmental discourses environmental sustainability green advertising multimodal critical discourse analysis
ISSN:	2239-1118, 2239-1118
Online Access:	Get full text
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