Sellin' in the Rain: Weather, Climate, and Retail Sales

I apply a novel machine-learning based “weather index” method to daily store- level sales data for a national apparel and sporting goods brand to examine short-run responses to weather and long-run adaptation to climate. I find that even when considering potentially offsetting shifts of sales betwee...

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Bibliographic Details
Published in:IDEAS Working Paper Series from RePEc
Main Author: Brigitte Roth Tran
Format: Paper
Language:English
Published: St. Louis Federal Reserve Bank of St. Louis 21.01.2022
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