APA (7th ed.) Citation

Abd al-Rahman, A. I. A. a., Bahriz, A. Y. A. a. A., & al-Nazir, A. A. a. M. Y. (2023). The mediating role of electronic word of mouth (E-WOM) in testing the effect of celebrities on the consumer’s decision to brand switching: An applied study on Youtube app users in Mansoura City. المجلة العلمية للدراسات و البحوث المالية و التجارية : علمية محكمة., 4(2، p. 1), 771-826. https://doi.org/10.21608/cfdj.2023.289031

Chicago Style (17th ed.) Citation

Abd al-Rahman, Amirah Ibrahim Abd al-Ghani, Ahmad Yusuf Abd al-Salam Ali Bahriz, and Alaa Abd al-Qadir Muhammad Yusuf al-Nazir. "The Mediating Role of Electronic Word of Mouth (E-WOM) in Testing the Effect of Celebrities on the Consumer’s Decision to Brand Switching: An Applied Study on Youtube App Users in Mansoura City." المجلة العلمية للدراسات و البحوث المالية و التجارية : علمية محكمة. 4, no. 2، p. 1 (2023): 771-826. https://doi.org/10.21608/cfdj.2023.289031.

MLA (9th ed.) Citation

Abd al-Rahman, Amirah Ibrahim Abd al-Ghani, et al. "The Mediating Role of Electronic Word of Mouth (E-WOM) in Testing the Effect of Celebrities on the Consumer’s Decision to Brand Switching: An Applied Study on Youtube App Users in Mansoura City." المجلة العلمية للدراسات و البحوث المالية و التجارية : علمية محكمة., vol. 4, no. 2، p. 1, 2023, pp. 771-826, https://doi.org/10.21608/cfdj.2023.289031.