Statistical Modeling for Management

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...

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Bibliographic Details
Main Author: Hutcheson, Graeme D
Format: eBook Book
Language:English
Published: London SAGE Publications 2008
Sage
SAGE Publications, Limited
SAGE Publications Ltd
SAGE
Edition:1
Subjects:
Data Warehouse
General management
IT-gestütztes Marketing
Management-Informationssystem
Marketing
Marketing > Mathematical models
Marketing > Statistical methods
Mathematical models
Performance-Messung
Statistical methods
Statistische Methode
Unternehmensanalyse
Ökonometrisches Modell
ISBN:9781849202480, 1849202486, 0761970118, 9780761970118, 0761970126, 9780761970125
Online Access:Get full text
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Description
Summary:Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
Bibliography:Includes bibliographical references (p. [223]-230) and index
ISBN:9781849202480
1849202486
0761970118
9780761970118
0761970126
9780761970125
DOI:10.4135/9781446220566