Five Stars Putting Online Reviews to Work for Your Business
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a time...
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| Main Authors: | , |
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| Format: | eBook Book |
| Language: | English |
| Published: |
Somerset
John Wiley & Sons, Incorporated
2014
Sybex Wiley/Sybex |
| Edition: | 1 |
| Subjects: | |
| ISBN: | 9781118689448, 1118689445, 1118763211, 9781118763216, 9781118763353, 1118763351 |
| Online Access: | Get full text |
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| Summary: | Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business. |
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| Bibliography: | Available also in a print ed. Mode of access: Internet via World Wide Web. Title from title screen. |
| ISBN: | 9781118689448 1118689445 1118763211 9781118763216 9781118763353 1118763351 |