Five Stars Putting Online Reviews to Work for Your Business

Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a time...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Couzin, Gradiva, Grappone, Jennifer
Format: E-Book Buch
Sprache:Englisch
Veröffentlicht: Somerset John Wiley & Sons, Incorporated 2014
Sybex
Wiley/Sybex
Ausgabe:1
Schlagworte:
Consumer satisfaction
Distributed processing
Electronic data processing
Internet advertising
Internet marketing
Service-oriented architecture (Computer science)
ISBN:9781118689448, 1118689445, 1118763211, 9781118763216, 9781118763353, 1118763351
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.
Bibliographie:Available also in a print ed.
Mode of access: Internet via World Wide Web.
Title from title screen.
ISBN:9781118689448
1118689445
1118763211
9781118763216
9781118763353
1118763351