A Stackelberg viral marketing design for two competing players

A Stackelberg duopoly model in which two firms compete to maximize their market share is considered. The firms offer a service/product to customers that are spread over several geographical regions (e.g., countries, provinces, or states). Each region has its own characteristics (spreading and recove...

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Veröffentlicht in:	arXiv.org
Hauptverfasser:	Olivier Lindamulage De Silva, Varma, Vineeth Satheeskumar, Cao, Ming, Irinel-Constantin Morarescu, Samson Lasaulce
Format:	Paper
Sprache:	Englisch
Veröffentlicht:	Ithaca Cornell University Library, arXiv.org 04.07.2023
Schlagworte:	Budgets Competition Game theory Market shares Markets Strategy
ISSN:	2331-8422
Online-Zugang:	Volltext
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