The moderns : midcentury American graphic design

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; post...

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Bibliographic Details
Main Authors: Heller, Steven, D'onofrio, Greg
Format: eBook Book
Language:English
Published: New York Abrams 2017
Edition:1
Subjects:
20th century
Commercial art
Commercial art > United States > History > 1950-1960
Graphic arts > United States > History > 1950-1960
History
Modernism (Art)
United States
ISBN:1419724010, 9781419724015
Online Access:Get full text
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Description
Summary:In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.  
Bibliography:Includes bibliographical references (p. 326-329) and index
ISBN:1419724010
9781419724015