Export Information Use
The importance of information as a key factor influencing a firm's export behavior has long been acknowledged in the international marketing literature. Indeed, a common feature of empirical studies on such diverse issues as export initiation and expansion, export barriers, export market orient...
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| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bradford
Emerald Publishing Limited
2003
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| Ausgabe: | 1 |
| Schlagworte: | |
| ISBN: | 0861767829, 9780861767823 |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | The importance of information as a key factor influencing a firm's export behavior has long been acknowledged in the international marketing literature. Indeed, a common feature of empirical studies on such diverse issues as export initiation and expansion, export barriers, export market orientation, utilization of export assistance, and market/country selection and assessment is that they have all highlighted the critical role of information in export decision making (see, for example, Johanson and Vahlne, 1977; Leonidou, 1995; Cadogan et al. |
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| ISBN: | 0861767829 9780861767823 |